Happy New Year

Happy new and prosperous year!

Starting Monday, January 5, iDa will be operating under its Winter hours:

Sunday: 11 a.m. – 5 p.m.
Monday: 12 p.m. – 8 p.m.
Tuesday-Saturday: 9 a.m. – 8 p.m.

I look forward to seeing all your beautiful faces in this new year.



The Sponge Method: how to create coils and add more definition to your hair.

I came across a method of defining my curls recently, and because I enjoyed the results, I thought I’d share it with you. It goes by many names, but I will refer to it as the sponge coil method.

Sponge coils

As you can see from the picture above, this method gives my hair great texture and definition. It is easy to do and presentable for any occasion.



  1. Sponge with holes, like the one pictured above.
  2. Your favorite styling gel or curling pudding. Here I used Taliah Waajid Curl Sealer
  3. Hair oil such as argan oil or black castor oil
  4. Finishing spray (optional) To add shine and conditioner, I used the Taliah Waajid Hydrating Curl Shine

All products featured in the image above are available at iDa! 


  1. Apply the hair oil and styling gel to you hair. make sure to give it an even distribution
  2. Use sponge and go in a circular motion around your head. Make sure you rotate sponge in one direction only, or you might unravel the coils you create
  3. Once you have achieved the coils you desire, you can finish the look  with a finishing mist (optional)

This method of styling takes no more than 5 minutes! Below I’ve included a video I believe will be very helpful if you want to give this method a try.

This video demonstrates how to create sponge coils and what the hair looks like after styling  

Give it a try, and you can give me a feedback by leaving a comment below.

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Video courtesy of FueshaSpeaks

Featured post

How to care for your wig-Wig Care Instructions

One of the popular questions we’re asked after a wig purchase is, “How do I take care of the wig?” It’s an important question because the more you know about caring for your wig, the longer it will last and the more you will enjoy it. Here are the 5 most important things you need to know to care for your wig.

1. Product overload: More isn’t better.

Most people believe that the more shine or moisture products you put into the wig, the better looking it will be. Unfortunately, putting too much products in the wig will not only make the wig look unnatural, but you may end up damaging the fibers which will reduce the longevity of your wig.

For both synthetic and human hair, I suggest a simple wig spray. Most wig sprays like Natty Wig & Braid Spray or the Organic Natural Weave and Wig spray line will give you a natural shine and healthy look. Organic Natural Curl N Wavy Wig spray is a great aid to define the waves and curls of your wig. Specifically for human hair wigs, a dollop of Argan oil is great for natural shine and helps to reduce frizziness.

2. Using the right tool: Brush v. Comb
Using a wig brush or a comb is all dependent on the style of your wig. Wig brushes usually have metal bristles which are great for detangling straight hair. Wig brushes should always be used on straight hair. For wavy to semi curly hair, a wide tooth comb is the best way to detangle and define the waves and curls. A brush will loosen the curls causing the texture of the wig to change. For extremely tight curls , your fingers will do the trick. It allows you to individually detangle and create more curls in your wig. For all wigs remember to start from the ends of the hair to the root, or else you will create more tangles.

3. Storing Your Wig.
Depending on how often you plan on wearing your wig, the best place to store your wig is on a mannequin head. The mannequin doesn’t have to be the same one found in the store. A foam head mannequin, or even a travel plastic mannequin can be used. Mannequins help the wig retain the shape and style you personally create. Storing it in the original box after use should only be done if you plan on wearing it once in a while.

4. Washing Your Wig.
This is one of the most important aspect of taking care of your wig. If done incorrectly, you will not get the results you had hoped for.

Both synthetic and human hair are shampooed in the same way.
– before washing, make sure you detangle your wig with a brush or comb
– fill a large bowl or your bathroom sink with cold water. Enough water that all the hair on the wig can be submerged in
– add a cap full of your wig shampoo into the water and lather
– place wig into mixture. do not agitate wig or wash like clothes. Leave in mixture for 10 minutes
– rinse wig under flowing water

For conditioning
-With synthetic hair, repeat the shampoo method but this time with a conditioner
– For human hair wigs, I recommend Silicon Mix conditioner. Saturate wig with conditioner for 15 minutes then rinse out.

To dry wigs, hang it using a clothes pin and let it air dry. Although human hair wigs can handle a blow dryer, it’s always best to air dry your wigs. DO NOT dry wigs on the mannequin head because it will stretch out the cap, making it unwearable.

5. Styling Your Wig
The great thing about synthetic wigs are their ability to retain style memory. that means after you wash them, they go back to their original state with little to no work. Once your synthetic wig is dry, apply wig spray and brush or comb depending on the style.

Human hair wigs require more work. Whether straight, curly or wavy, a heating tool may be necessary in creating a polished look. Before applying any heat, make sure you use a heat protecting spray to protect the fibers from heat damage. Rollers, rods and other styling tools can also be used. Use a light holding spritz or foam to ensure that your curls or waves last longer. To finish, add a little argan oil to your wig.

Follow these essential tips and your wigs will last longer longer.

How do you take care of your wigs? Share your steps by leaving a comment below.


Featured post

Breakthrough In Hair Loss Treatment: Drug Found to Reverse Baldness in Alopecia sufferers

It’s the age old question. “What can I use to make my hair grow?”

Thanks to a new study by researchers at Columbia University Medical Center, we are getting closer to answering that question.

Ruxolitinib, a drug to treat a rare form of bone marrow disease, has been found to help some patients with alopecia. Alopecia, is an immune disease that damages hair follicles and ultimately stops them from growing. This drug causes the follicles to thwart those immune cells.

“It’s a major step forward in improving the standard of care for patients suffering from this devastating disease,” Dr. David Bickers, a dermatologist at Columbia University, said.

The first study, performed on mice, found that the drug restored hair within 12 weeks, and the new hair lasted months after the treatment stopped.

In the human study, performed on 7 women and 5 men, the drug restored hair growth fully in three patients with moderate to severe alopecia areata within four to five months. Patients were given a twice daily dose of ruxolitinib. The T-cells responsible for harming the hair follicles were no longer present in these patients too.

Lead researcher Dr. Raphael Clynes said they’ve only just begun testing the drug in patients.

“If the drug continues to be successful and safe, it will have a dramatic positive impact on the lives of people with the disease.”

More work is now needed to see if the drug can be offered more widely.

For more information on this study visit Nature Medicine at Nature.com


Source: BBC.com
Source: Nature Medicine Journal

iDa Beauty Supply Store Summer/Fall Hours

Starting Saturday, June 21, iDa Beauty Supply Store will be operating under its summer hours. The hours are as follows:

SUNDAY: 11 A.M. – 5 P.M.

MONDAY: 12 P.M.- 9 P.M.


These hours will be effective until January 5, 2015.

Happy Memorial Day From iDa

Hello beautiful people….It’s Memorial Day weekend – a chance to get together with family and friends, break out the grill, and kick off the unofficial start of summer.

It is also a time to remember the heroes whose sacrifices made these moments possible – the men and women in uniform who gave their lives to keep this nation safe and free.

Thank you to the servicewomen and men, both past and present.

iDa will be open from 10 a.m. to 6 p.m. On Memorial Day!

Images by google images


10 Prom Must-Haves Under $10

After buying your prom dress, prom tickets, limo rental, and other prom essentials you realize the cost of it all adds up quickly! But this is a special night of the year to feel fabulous, and have a great time with your date and your friends, so it’s all worth it, right? Don’t worry, you can save money by doing some of your hair and makeup yourself.

Trust us, there are affordable ways to primp for prom. We’ve picked our 10 favorite items from our store that will allow you to splurge on other things…


1. NK Creme Lipstick $1.99
Don’t overlook Nicka K lipstick because of its affordable price. The lipstick has very rich color and is long lasting. With over 84 different colors, you’ll be sure to find the right one for you. It’s small enough to fit in your clutch and reapply after dinner

2. Decorative Hair Pins -$1.00- $1.99
A beautiful up-do isn’t complete without the right right accessory to stand it out. These pins will add a classic look to any hairstyle

3. Hair Buns/ Ponytails – $5.99- $9.99
So you want to get the perfect bun or loose wave ponytail without spending hours manipulating your hair? In just 5 minutes, you can get your hair to look like

4. Blush – $2.99
Add a little color to your cheeks with this blush.

5. Ardell Eyelashes $2.99 -$3.99
Eyelashes are the key to making all your photos pop! Ardell Natural Demi Wispies are the go to lashes for a voluminous long lashes. With over 20 easy to apply styles, you too can get the “hey, look at me” look.

6. Hair Flower $1.00
Decorative hair flowers are another simple and effective way to add some elegance to your look.

7. Braided hair band $7.99
Available in 2 different braid patterns, this headband is a quicker way to add a crown braid to your look.

8. Nicka K Eye Light Crayon $1.99
Slim enough to fit into your clutch, this crayon makes eye shadow easy to apply. Available in 16 different colors, this makeup will make you the center of attention

9. Nail Art- 3.99
This easy to do home manicure will have your nails looking beautiful on your special night.

10. Motions Light Hold Working Spritz
Get the perfect amount of hold, control and body to create any style you desire, curly or straight. From all the dancing of the night, it’s good to know you can rely on a spray to keep your style in place, yet touchable

Winners of iDa’s First Annual Prom Prose

After voting for the first annual Prom Prose by iDa concluded last night, the winners have been determined.

We asked contestants to define beauty. These are the winners of the very first Prom Prose contest.

The grand prize winner is Christina Williams, a senior from Pine Bush High School. Christina has won a $100 gift certificate to iDa, A mini photo shoot from Middletown Photo Studios and a prom makeover from A Splash of Color. Congratulations Christina! Read her prose after the break.


There is so much beauty in life. Beauty is a gift from God. Beauty is in a woman. it’’s not the clothes she wears. Not the way she walks. Not the way she talks. Not the way she combs her hair. Beauty must be in her eyes from the way she stares. Beauty is a reflection of a soul. Beauty is in passion. Beauty is the love we show. Beauty is our skin…it doesn’t matter what color you are. Beauty is what’s in you. It doesn’t matter where you fit in. Beauty is nature…take a look around the world take a look and notice the beauty of life Have you ever really stopped for a second just to admire the beauty in everything around you? I mean really stopped and thought about how blessed you are to be where you are right here right now? There are so many beautiful things that surround you. This is the reason why I take a moment each day to let the beauty of my life grasp hold of my soul and be able to lose myself in how lucky I really am. Beauty is everywhere, but not everyone sees it. Beauty is created by your attitude and your behavior and your actions. What is beauty.

In second place is Kiara Alfonseca, a senior from Pine Bush High School. Kiara has won a $75 gift certificate to iDa and a mini photo shoot from Middletown Photo Studios. Congrats Kiara! Read her prose after the break.


I’ve scoured the internet for the meaning, I’ve looked through all the dictionaries that I could find. Reading the definitions out loud to myself just didn’t feel right, they left a bad taste in my mouth. Beauty is not just about aesthetic pleasure. Beauty is to evoke emotions, to stir up feelings within someone. Beauty is found in smiles and kisses, in laughter and hugs, in tears and scars, in anger and rage. Beauty is when your heart aches; knees shake, when your breath comes out in short puffs. Beauty is found in the wrinkles of the old, in the eyes of the young. Beauty is lying on the beach, watching the sun rise as your eyelids fall, seeing couples holding hands, little children kicking at the water who won’t fight back. Beauty is the way the leaves on the tree lose life or the way they persevere back in the spring. Beauty is an airport, where the world comes together to trade places, it reminds me of how small I am compared to the big Earth around me and how scary it truly is. Beauty is in the shrill of a baby’s cry and the look shared between two lovers. Beauty is the way a girl claws at her skin like it is something ugly, something incapable of beauty, tortured by the view in the mirror though the only distortion is in her own head. All these things fascinate me and excite me and scare me and they are beautiful, and if these do not make you feel something…
Never forget that every person is beautiful. Maybe they are cruel, sinking their stabbing words into the skin of others, maybe they are kind, their personality a place where others can lay their heads, maybe they are shy or strong, little or bold, but they are beautiful. Everyone is a mix of emotions, a stew of love and sadness, of heartache and excitement and if you do not believe that we are beauty incarnated, if you do not find yourself beautiful, then you must look again.

Third place goes to Pine Bush senior, A’kayla Mckenzie. A’Kayla has won a $50 gift certificate to iDa and a mini photo shoot from Middletown Photo Studio. Congratulations once again! Read her prose after the break.


What is beauty? My definition of beauty is Being Educated and Able to Unconditionally Teach the Young and old as well as myself, that plain and natural ideas is the best form of beauty. It has been said that “Beauty is in the eyes of the beholder”.
I asked my little brother do you think I am beautiful and he answered to me “yes”. I said to him “thank you” but, What makes me beautiful? He mentioned that I am a rare and unique individual. At this point I was confused, but willing to listen to his answer as to why I was beautiful. He remembered when he was learning his colors and I had put on a brown cardboard box, with black duct tape as suspenders, a white t-shirt with blue jeans, red shoes and in my hand held different colored flowers made from construction paper. He thought I was putting on a clown show for him but, at the end he learned his colors. He went on described everything that was beautiful about me. The way I became overwhelmingly happy when he called out all the colors correctly. My pearly white teeth as I smiled. The silly faces I made to make him laugh. But most importantly teaching him his colors in a fun unique way.
Being beautiful can happen in different ways I used it as a form of teaching to help out my little brother. Beauty is not just the way a person looks but, it can be all about their feelings, thoughts and senses. Beauty comes in all colors, shapes and sizes. It’s all about the individual on how they perceive beauty to be.

Congratulations to all our winners! A big thank you to all our participants including Naomi Allen and Chris Dzurak.

A special thank you goes to our sponsors, Charlie Byrd from Middletown Photo Studios and Syan Coerbell of A Splash of Color.

Thank you to the coodinators and teachers from Pine Bush High School, Ms. Cooke and Mrs. Bray for giving us the opportunity to run our very first Prom Prose contest at the school.

Prom Season: How to Get Ready For Prom Night

It’s that time of year again.

High school juniors and seniors are preparing for the biggest night of the year…Prom. It’s a night to dine, dance and create everlasting memories with friends.

Besides a dress, the shoes, and all the accessories you need, what else do you need to know about prom? Here are  tips to help you enjoy your night!

Take Care of Yourself 

  • HYDRATE. It’s a habit we should all have, drinking water regularly. Water helps your skin look its best. Dehydration makes your skin look more dry and wrinkled and this can be improved by simply adding water to your day everyday. It’s also important to stay hydrated on your special night, with all the dancing you will be doing.
  • BE ACTIVE. Looking your best is part of what makes prom a great night, and there’s no better way to prepare than to get some physical activity in for as little as 20 minutes a day. It can be anything: dancing, biking or yoga. Keep your body active.
  • EAT WELL. Nutrition plays an important part in looking and feeling great. What you put into your body will affect how you feel and how your body reacts. Make sure you add more fruits and vegetables to your diet.
  • SKIN CARE. On your big night, the last thing you want to worry about is a zit on your face. Make sure you take care of your skin. Exfoliate, wash and moisturize your face everyday. This will give you a fresh and bright face on your big night.
  • MANI/PEDI. Other than the face, your hands and feet are very important. As most prom nights are during spring, you can’t ignore your feet while wearing open toed shoes. You can scrub your feet with pumice stone in the mornings and follow up with shea butter for moisture. Shea butter can also be applied to your hands during the night and day for sift skin. You’ll be ready to go even before you manicure and pedicure appointment.

Other Preparation Guides

  • MAKEUP RUN-THROUGH. Make sure you know what look you are going for on your big night, but most importantly make sure you go through a run through either with your artist or yourself.  Some colors make not work for your skin tone or the color of your dress. You want to be sure it’s exactly the look you want. A run through will also help you estimate the amount of time you will need the day of.
  • HAIRSTYLE RUN-THROUGH. As with the makeup, ask your stylist if you can do a practice run of your style before your big day.  You can also determine what accessories would pair nicely with the style. It is better to find out that the up-do you intend to do is not right two weeks in advance than hours before your night.
  • DRESS FITTING. After you’ve picked your dress, make sure to do last minute fitting a week in advance. Adjustments can still be made then, but not the day off. Make sure the dress fits well and will be comfortable. You don’t want to keep adjusting your dress instead of enjoying prom.

The last and most important tip is to enjoy your prom night! Enter the prom with a positive, happy attitude, ready to enjoy the night and be with your friends and classmates. Remember to just have fun!

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